2011 Grand Cherokee YIKES

That is a dealer gimmick to attempt to boost prices, usually referred to around here as "second stickers". What they are trying to do is get you to mentally price the vehicle higher so that when they talk you into paying full MSRP, you walk out thinking you got a good deal.

Reality is that if you go in having done your homework, you can usually buy the vehicle for pretty close to invoice price, which will be a couple thousand less than the MSRP sticker, and many thousands less than the "second stickers".

Generally the only exception to this are limited production vehicles, or special circumstances where a vehicles supply is far less than the demand. For example, when the Rubicon first came out, Jeep way underestimated the demand, so for the first 6 months of production, they went for a premium price. Within 6 months though, Jeeps production had caught up to demand, and you could buy them at close to invoice, just like any other vehicle.

If you want that GC, look up the TMV on Edmunds, factoring in the options, and make an offer based on that. Be prepared to walk out, dealers rarely give you their best price on a first visit...

bbusch said:

I would never buy a rig from Chrysler that cost that much, the Toyota comment is right on as they hold their value very well (despite what others are saying due to the brake fiasco). If you do buy a new Jeep I recommend leasing as Jeep has a history of not backing their products (I have owned Jeeps for 17 years now and I'm only 31) and with the lease you can give it back to them to worry with...

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I have been a loyal Chrysler buyer since 1974. The only vehicles I bought since that were not Chrysler products was a 1977 Jeep CJ5 (AMC) and a 1979 Peugeot which was a big mistake. My father in law worked as an executive for them for 41 years. I don't really feel the same loyalty to them anymore as they are now gone and replaced with this new company. But I will continue to buy Chrysler. Although they have no relationship other than name with the company I have been loyal to previously I want them to do well. Hopefully this first new vehicle for the new company will be a success. And hopefully if it does develop some mickey mouse issue the new company takes care of it.


I had an '02 Dodge Ram that had rear differential issues that Chrysler never did address. Ditto with this flat tappet/OPDG issue on our Jeeps. Chrysler makes big mistakes in not attempting to get return customers. They make great products, but they don't fix the little problems that turn people off real quick. :-x :-x

But in all honesty the only issue I have with all the Chrysler vehicles I have had in the last 36 years was the differential on my '02 Ram.

I've owned:

1975 W100 Power Wagon 135,000 miles, 1974 D200 Club Cab 180,000 miles, 1978 Dodge Omni 35,000 miles, 1971 Dodge Charger 160,000 miles, 1986 Dodge Caravan 65,000 miles, 1991 Dodge Caravan 60,000 miles, 1996 Plymouth Voyager 60,000 miles, 1996 Dodge Dakota Sport 55,000 miles, 1999 Dodge Dakota Club Cab 50,000 miles, 2001 Plymouth Neon 30,000 miles, 2002 Dodge 1500 Ram Quad Cab 87,000 miles, 2004 Chrysler PT Cruiser GT 30,000 miles, 2007 Dodge Caliber 30,000 miles, 2006 Jeep Rubicon LJ 19,000 miles so far, and a 2009 Dodge Ram 1500 Crew Cab 20,000 miles so far. I bought the 2009 Ram the day Chrysler went bankrupt.

I drive a 2005 Dodge Stratus company car. I don't much care for the car, but with 78,000 miles on the clock it has never been in the shop for anything other than routine maintenance.