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2011 Grand Cherokee YIKES

1300 Views 10 Replies 9 Participants Last post by  bbusch
Stopped by the dealership to get a couple of quarts of ATF+4. There was a brand new Grand Cherokee Overland model parked close by. I couldn't resist and took a look at it. It was awesome. A really nice vehicle. Of course it only took seconds for a sales rep to ask if I had any questions. I talked with him for a few minutes and I had to ask the price. $50K. Yep, he said it was all about supply and demand and, at least for the Denver area, there was some special addendum and the price was pushing $50K. YIKES!
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That is a dealer gimmick to attempt to boost prices, usually referred to around here as "second stickers". What they are trying to do is get you to mentally price the vehicle higher so that when they talk you into paying full MSRP, you walk out thinking you got a good deal.

Reality is that if you go in having done your homework, you can usually buy the vehicle for pretty close to invoice price, which will be a couple thousand less than the MSRP sticker, and many thousands less than the "second stickers".

Generally the only exception to this are limited production vehicles, or special circumstances where a vehicles supply is far less than the demand. For example, when the Rubicon first came out, Jeep way underestimated the demand, so for the first 6 months of production, they went for a premium price. Within 6 months though, Jeeps production had caught up to demand, and you could buy them at close to invoice, just like any other vehicle.

If you want that GC, look up the TMV on Edmunds, factoring in the options, and make an offer based on that. Be prepared to walk out, dealers rarely give you their best price on a first visit...
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I have to agree it definitely looks like a very nice rig and I wouldn't mind having one for the wife instead of our Subaru. BUT, I just priced out a new 2011 1-ton full crew cab Duramax 4x4 loaded, complete, on Edmonds for $45K. MSRP dealer price was $54K. Seen the new "Rumble in the Rockies" test of it against the new F350? As nice as that Grand is, I'd have a REALLY tough time taking that over a sweet new tow rig-especially for the same price...

Best of Luck,

Mike
add to this in 5yrs it only worth about 50-60% of its original value.
Mr. D said:
add to this in 5yrs it only worth about 50-60% of its original value.
I wish this was true.... we bought an '06 grand for 54k (v8, tow package, leather etc etc) It was a business vehicle.

Tried to trade it in earlier this year on a JK... they offered us $6500 (it had 120,000 and in mint shape/dealer maintained)

I wanted to buy the 4runner at the time... I wish I had now.
The new GC has an air suspension... like a semi-airock setup... :) Saw this on a commercial today.
I would never buy a rig from Chrysler that cost that much, the Toyota comment is right on as they hold their value very well (despite what others are saying due to the brake fiasco). If you do buy a new Jeep I recommend leasing as Jeep has a history of not backing their products (I have owned Jeeps for 17 years now and I'm only 31) and with the lease you can give it back to them to worry with...

Just an FYI, my 2001 4 Runner Limited was one of the best vehicles I have ever owned (tho underpowered) but nowhere near as appealing as the Jeep products. I suppose as I grow older I just like things to work properly and for a DD or something I'm gonna trade in in 4 or so years I expect good resale value and operating condition. :fadein:
bbusch said:
I would never buy a rig from Chrysler that cost that much, the Toyota comment is right on as they hold their value very well (despite what others are saying due to the brake fiasco). If you do buy a new Jeep I recommend leasing as Jeep has a history of not backing their products (I have owned Jeeps for 17 years now and I'm only 31) and with the lease you can give it back to them to worry with...
I have been a loyal Chrysler buyer since 1974. The only vehicles I bought since that were not Chrysler products was a 1977 Jeep CJ5 (AMC) and a 1979 Peugeot which was a big mistake. My father in law worked as an executive for them for 41 years. I don't really feel the same loyalty to them anymore as they are now gone and replaced with this new company. But I will continue to buy Chrysler. Although they have no relationship other than name with the company I have been loyal to previously I want them to do well. Hopefully this first new vehicle for the new company will be a success. And hopefully if it does develop some mickey mouse issue the new company takes care of it.


I had an '02 Dodge Ram that had rear differential issues that Chrysler never did address. Ditto with this flat tappet/OPDG issue on our Jeeps. Chrysler makes big mistakes in not attempting to get return customers. They make great products, but they don't fix the little problems that turn people off real quick. :-x :-x

But in all honesty the only issue I have with all the Chrysler vehicles I have had in the last 36 years was the differential on my '02 Ram.

I've owned:

1975 W100 Power Wagon 135,000 miles, 1974 D200 Club Cab 180,000 miles, 1978 Dodge Omni 35,000 miles, 1971 Dodge Charger 160,000 miles, 1986 Dodge Caravan 65,000 miles, 1991 Dodge Caravan 60,000 miles, 1996 Plymouth Voyager 60,000 miles, 1996 Dodge Dakota Sport 55,000 miles, 1999 Dodge Dakota Club Cab 50,000 miles, 2001 Plymouth Neon 30,000 miles, 2002 Dodge 1500 Ram Quad Cab 87,000 miles, 2004 Chrysler PT Cruiser GT 30,000 miles, 2007 Dodge Caliber 30,000 miles, 2006 Jeep Rubicon LJ 19,000 miles so far, and a 2009 Dodge Ram 1500 Crew Cab 20,000 miles so far. I bought the 2009 Ram the day Chrysler went bankrupt.

I drive a 2005 Dodge Stratus company car. I don't much care for the car, but with 78,000 miles on the clock it has never been in the shop for anything other than routine maintenance.
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bbusch said:
I would never buy a rig from Chrysler that cost that much, the Toyota comment is right on as they hold their value very well (despite what others are saying due to the brake fiasco). If you do buy a new Jeep I recommend leasing as Jeep has a history of not backing their products (I have owned Jeeps for 17 years now and I'm only 31) and with the lease you can give it back to them to worry with... :fadein:

One of the problems I can see with leasing is that if you use it at all off-road they will ding you big time for "abusing" it.
Good point... sorry thought it was understood it's a non moded (or I suppose a non off roaded vehicle) vehicle if you ever expect to have a decent ROI. By all means I am one who buys toys for play and finance or lease every three to four years a nice road ride, recently sold my 2005 F150 Lariat Supercrew so I am in the market for another DD, my Bimmer and Heep are for fun.

Also for me a 30K rig is easier to swollow a loss on (especially a Wrangler... not to mention Wranglers have good resale value), $54K is a bit much and GC's tend to lose lots of their high end value (because you're often replacing parts as soon as the warranty ends and dealing with Chrysler leaves you feeling violated, two major resale issues).
bob1340 said:
But in all honesty the only issue I have with all the Chrysler vehicles I have had in the last 36 years was the differential on my '02 Ram.
Missed your post earlier but I must say that it's good to hear Chrysler is capable of keeping some cars on the road. I wish I could say it's my attitude and if I were to adjust it maybe I could buy an 2011 Sahara 4 door but given every Chrysler vehicle I've owned has had some sort of major issue at low miles (four in 17 years only 11 months of which I was without a Jeep) and the fact that I own other brands usually in the Mercedes and Toyota brands at the same time I tend to know how important it is to treat people with respect... the high end cars have issues too but always get fixed no questions asked, it's just Chrysler treats people as if they don't need to resell cars.

Sorry for the extended thread hike and loud mouth defensive posts this subject has bothered me for years. :?
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